On a positive note, these are bright and loud bags that are highly visible on the shelves. The logo is prominent and the colors are commanding. However, Louisiana is home to some of America's most innovative, original and flamboyant art. You would have thought Zapp's could have come up with someone that could at least match the flavor names with great packaging designs. Having said that, this bag does have appeal. The little Voodoo dolls look wonderful on the black background. And the flavor name is mysterious. It is arguably a great bag design that is poorly executed.
These had an excellent crunch, as with most Kettle Cooked Chips. The firm nature of the Chips via their cooking process made it feel like you were biting into food rather than the world's favorite snack food. They were crispy yet brittle, hard yet munchy.
The majority of the Chips in the bag we surveyed appeared to be a little on the small side. There were some curled, odd shaped and bent over Chips. They looked a little oily, but that was inconsistent, as were the oil bubbles; some large, some small. There was no visible flaky seasoning to speak of as the overall look was fairly golden, which was odd, considering all the spices that were included.
Who wouldn't look forward to getting the opportunity to taste a flavor with no descriptive name? This is how Zapp's explain it, "Voodoo flavor is the result of an accident. An employee was moving a pallet of spices off the top shelf and dropped it. While cleaning up, someone stuck their finger into the mixture..." We cannot therefore survey the flavor on anything other than whether we like it! A Nose Plunge Test revealed a somewhat smoky aroma. Maybe mixed with Voodoo Vinegar! To describe the flavor would not do the experience justice. It was a peanut oil infused flavor of smoky barbecue, onion, peppery spices, maybe even a little vinegary shellfish, who knows! So, would we recommend Zapp's Voodoo Chips? Well yes, to 50% of you - the other 50% will hate them.