On a positive note, these are bright and loud bags that are highly visible on the shelves. The logo is prominent and the colors are commanding. However, Louisiana is home to some of America's most innovative, original and flamboyant art. You would have thought Zapp's could have come up with someone that could at least match the flavor names with great packaging designs. .
These were very crunchy Kettle Chips. They were not hard and brittle, or even overly firm like some are, but neither were they soft and smashable like some standard cooked Chips. The crunch was sustained, but the Chips did turn soggy after a short period of munching.
Although thicker than standard Chips, the Kettle Cooking process was not that noticeable with this Chip. They were light yellow in color and did not feature raging bubbles of varying heights and solidity. They must be slow cooked at a low temperature. If so, this would explain why there were not that many irregularly shaped Chips in our bag. There was no visible seasoning, just some oily areas.
It almost seems a disappointment that Zapp's would have a Regular Chip, given the exciting list of flavors in their range. But as it remains the biggest selling flavor in the US, they probably had to take a bit of a 'If you can't beat 'em' approach. It may have been the oil or the cooking process, but a real warm and tasty Potato Chip flavor shone through. Not that we flavor hungry monsters at Chips & Crisps would advocate such a bland and flavor free product, but as far as potato flavored Chips go, these were pretty good.