On a positive note, these are bright and loud bags that are highly visible on the shelves. The logo is prominent and the colors are commanding. However, Louisiana is home to some of America's most innovative, original and flamboyant art. You would have thought Zapp's could have come up with someone that could at least match the flavor names with great packaging designs. .
The largest Chip in the bag took an impressive 12 seconds to munch through and swallow. Not at any time did it lose its crunchiness. The thickness of the Chips provided a wholesome crunch, there was nothing crisp and snappy at all.
Most of the Chips in our surveyed bag were on the small side. There were plenty of oil bubbles, which suggests the Chips may have been cooked slowly at a high temperature quickly. The coloring was however interesting. They varied from really quite reddish brown to golden yellow. The surface almost seemed like it was infused with the seasoning to make it rough like sandpaper.
The Nose Plunge Test revealed a generic and relatively mild smoky Barbecue aroma. While many Chips manufacturers put 'Natural Smoke' in Chips of this nature, Zapp's put 'Smoked Malt'. Whatever that is would account for the fairly original variation on a Barbecue flavored theme. The sweet tomato, garlic pepper was all present, but it was a little added extra that separated these from the crowd.