This review may appear a bit contradictory when compared to reviews of similar bag designs. In essence, it has no design. It is bland and lacks character. However, each different flavor color coded bag features a bright contrast between the main body of color and the silver waves. The brand name pops and the Chips float nicely in the centre. As it is such a striking effect it actually overcomes many of its design flaws.
These Chips were particularly crispy and snappy in their crunch. The first two or three bites featured an audible crack, but they crumbled quickly and although they did not mush up too quickly, they did include a munch with a simple crash with each bite.
Most of the Chips in our test bag were whole, which is rare with Crinkle Cut Chips. The Ridges were actually fairly narrow and not particularly deep. The coloring was a gentle yellow, but there were brown areas.
A Nose Plunge Test revealed an aroma that brought a smile to our faces. It was was just like smelling traditional Chips prior to the healthier oils that are now used. The taste was similar to memories of Chips past. They were very oily and really quite salty. There was also a mildly off-putting underlying flavor that reminded us of Chips made from potatoes that have been stored for a little too long.