Wise are one of the biggest and most established Chips companies in the world. Their bag designs will understandably have a bit of a corporate feel. The flavors are color coded, with nice shaded areas to compliment the colors. The Wise logo has shrunk and altered over the years but it is highly visible, recognisable and very well designed. The rotated square is original and not copied. The Salt shaker and Vinegar bottle images are a little dated and pink is less a flavor color code and more a color they haven't used!
It may have been the seasoning, it may have been hardened oil, but these Chips seemed a little thicker and firmer than many regular Chips. This aided the crunch, which almost had a crispy brittle snap to it. They certainly created a good munch-worth when a few were eaten at once.
These Chips were small to medium in size and there were not many broken bag constituents. There was some powdery seasoning that mixed with the grease to provide a finger residue. A Chip Licka Test was carried out and a harsh Vinegar flavor made our eyes squint.
Salt & Vinegar flavor Chips were invented in the UK in the 1950s. Behind Cheese & Onion they remain Great Britain's second favorite flavor. It would be fair to say that most of their Chips manufacturers have the flavor just right. And the perfect Salt & Vinegar Chip should strike a neat balance between both partners in the flavoring combo. These were particularly mild and inoffensive so there was no intense flavor to consider in the first place, and what there was hinted more towards vinegar. Not so much that they were not tasty, they were, but the balance was not quite right.