Wise Kettle Cooked Chips bag designs are their best. They have a broad flavor color coded area on the bottom half, an old fashioned format for presenting the cooking style at the top. The logo is well designed, positioned and sized. The font is formal and the golden wording is classy. We believe we would improve upon it further by turning the great potato field graphic on their regular Unsalted Chips into a gray line drawing and including it as the white background.
While these were not necessarily sliced more thickly than Wise's own 'Ridgies' Chips, the Kettle Cooked nature gave them a superior crunch. A hard, biting snap crackle, that made them seem fresh and firm.
We found these Kettle Cooked Chips to be a little greasy. Not overly so, but the bubbled areas and general surface of the Chips had a few oily damp looking patches. There was very little powdery residue, but there were some odd shaped and curled Chips.
The first thing we noticed was that all the bad stuff featured on the nutrition label for these Kettle Cooked Chips were the same numbers as for Wise's regular Chips. Ordinarily, Kettle Chips are even less healthy! A Nose Plunge Test revealed a warm and welcoming potato aroma. This was followed by a creamy potato taste made them a very good sandwich side dish. They were a bit greasy, a bit potatoey, and a bit plain.