Wise Kettle Cooked Chips bag designs are their best. They have a broad flavor color coded area on the bottom half, an old fashioned format for presenting the cooking style at the top. The logo is well designed, positioned and sized. The font is formal and the golden wording is classy. We believe we would improve upon it further by turning the great potato field graphic on their regular Unsalted Chips into a gray line drawing and including it as the white background.
For seemingly thick Kettle Cooked Chips these seemed to include a bite like crunch rather than a snappy crackle crisp crunch that is often found with regular cooked standard Chips.
These were a little less oily than some of Wise's standard Kettle Cooked Chips. They had a drier feel to them. While the oil bubbles remained they were smaller. Probably because they spent longer in the cooking oil at a lower temperature. The surface had a slight dusting of lightly colored powders. They were also irregularly shaped.
The first thing we noticed was that all the bad stuff featured on the nutrition label for these Kettle Cooked Chips were the same numbers as for Wise's regular Chips. Ordinarily, Kettle Chips are even less healthy! These Chips were surveyed straight after Wise's Cracked Pepper variety. While they pretty well nailed the flavor, these lacked in similar proportions. It says on the packet that the flavor is Jalapeno, and it was. However, Jalapeno has a distinctive flavor and a really quite hot taste - this is why it features so regularly as a Chip flavor option. Now, these did have a Jalapeno taste, but they were a bit, meh. There was no particular heat while eating or after eating.