Wise Kettle Cooked Chips bag designs are their best. They have a broad flavor color coded area on the bottom half, an old fashioned format for presenting the cooking style at the top. The logo is well designed, positioned and sized. The font is formal and the golden wording is classy. We believe we would improve upon it further by turning the great potato field graphic on their regular Unsalted Chips into a gray line drawing and including it as the white background.
The first Chip surveyed seemed a little crispy to be a thickly cut Kettle Chip, as described on the packet. A munch of one of the many folded Chips and a more rewarding crunch was apparent. Teeth were quickly coated with seasoned potato.
Although these Chips were a pretty standard looking Kettle Cooked Chip there was some character to them. The oil bubbles were both large and small and they undulated on the surface of the sliced potatoes. There was potato skin on some Chip edges. There were the usual folded and odd shaped Chips. There was also a fair amount of peppery seasoning.
The first thing we noticed was that all the bad stuff featured on the nutrition label for these Kettle Cooked Chips were the same numbers as for Wise's regular Chips. Ordinarily, Kettle Chips are even less healthy! The second thing we noticed was that the flavor of these Chips are described as Cracked Pepper. Well, obviously we noticed that, but the reason for making a particular note of it was because the vast majority of similar flavors include the word 'Salt' in their title, but then go on to taste of just Pepper. These tasted of Pepper and salty Potato, just as they should have.