More like ‘Un’Design. It says Wise at the top, it has the name of the Chips in an oval shape. The bag is blue. There are cartoon ‘Cheez Doodles’ floating around. Absolutely no effort at all has gone into this design.
These were quite firm, unlike the rivals they would compare against. It was still a reconstituted Potato Snack crunch though, which obviously cannot compare with Potato Chips.
Thin twig-like potato puff explosions coated in a luminescent orange powder.
There was a bit of a chemical Cheese sort of flavour to these snacks. Not much else to add.