Wise Kettle Cooked Chips bag designs are their best. They have a broad flavor color coded area on the bottom half, an old fashioned format for presenting the cooking style at the top. The logo is well designed, positioned and sized. The font is formal and the golden wording is classy. We believe we would improve upon it further by turning the great potato field graphic on their regular Unsalted Chips into a gray line drawing and including it as the white background.
These thickly cut Kettle Chips provided a firm and at times, brittle crunch, that was sustained throughout the eating process, where, at no time, did the Chips turn mushy.
These All Natural Kettle Cookeds had a load of irregularly shaped Chips, plus a few bent and folded guys in the bag. They were fairly thick and had plenty of oil bubbles of different sizes, which created a bumpy and heavily orange color seasoned landscape. A bit like Arizona!
The first thing we noticed was that all the bad stuff featured on the nutrition label for these Kettle Cooked Chips were the same numbers as for Wise's regular Chips. Ordinarily, Kettle Chips are even less healthy! A Nose Plunge Test revealed a tiny barbecue aroma. The taste lacked character: There was no heat, particular smokiness, or tang. The mix with the potato and oil however, brought on a really warm and pleasant Barbecue taste. These Chips were moreish, but we couldn't work out why.