Wise are one of the biggest and most established Chips companies in the world. Their bag designs will understandably have a bit of a corporate feel. The flavors are color coded, with nice shaded areas to compliment the colors. The Wise logo has shrunk and altered over the years but it is highly visible, recognisable and very well designed. The rotated square is original and not copied. The drawn central graphic is a little dated. In fact, it's all a little dated, but the design package still works well on the shelves.
It may have been because of the oil, but these thin and crispy Chips did not seem as crunchy as some of this nature. It took a few to get a good crunch going and they quickly turned to mush.
These were standard, no frills, basic and simple Chips. Upon which, many will happily base their quality. There was a sizeable amount of grease visible on Chips that were liberally oil bubbled and not visibly seasoned.
We are not the biggest fans of Natural, Original, Regular or whatever else Chips companies call their flavor-free Chips, at Chips & Crisps. These tasted a little oily potato to our unrefined palates.