As industry leaders and the supermarkets' best Potato Crisp partners, Walkers can pretty much dictate how Crisps bags should look. Fortunately, the UK features some innovative and enterprising companies that take their promotion a little more seriously. Although Walkers bags are flavour colour coded, everything else is as basic as it can be. The logo was designed by parent company PepsiCo. It is used on Frito-Lay associated products worldwide. The brand recognition is therefore exemplary. Walkers change their designs quite regularly and at present they have a 'Home Grown' motif with a British flag on a potato. It is great that their potatoes come from the UK, but it doesn't mention the giant American company that owns Walkers, and what that entails...
There was nothing particularly notable about these thin and crispy Crisps. The Crunch took one bite before the crashing smash of each Crisp mulched into the mush stage very quickly.
There was a good quantity of full and unbroken Crisps in the bag we tested. There was a moody darkish tint to hat were basically traditionally yellow Crisps. Although the Crisps enjoyed slightly irregularly shaped surfaces there were still large and impressive oil blisters, most of which we also unbroken.
There was a slight Vinegar aroma apparent in our Nose Plunge Test. The flavour was more intriguing. Lea & Perrin’s famous Worcester Sauce (there are apparently other brands) was replicated as well as you could hope to find in a Crisp. It is an individual flavour that can only be described in unto itself. So, yes, it tasted like Worcester Sauce. The only surprise to us at Chips & Crisps is that it is not more mainstream flavour. As a footnote, for those interested the ingredients comparison reads something like this: Walkers Crisps – Wheat Breadcrumbs, Barley Malt Vinegar, Citric Acid, Dried Onion, Dried Garlic, Cardamom, Pepper, Ginger, Clove, Cocoa Powder. A bottle of Worcester Sauce – Barley Malt Vinegar, Molasses, Chilli, Garlic, Clove, Anchovy, lemon Oil, Paprika, Onion Oil, Garlic Oil. So, very similar.