As industry leaders and the supermarkets' best Potato Crisp partners, Walkers can pretty much dictate how Crisps bags should look. Fortunately, the UK features some innovative and enterprising companies that take their promotion a little more seriously. Although Walkers bags are flavour colour coded, everything else is as basic as it can be. The logo was designed by parent company PepsiCo. It is used on Frito-Lay associated products worldwide. The brand recognition is therefore exemplary. Walkers change their designs quite regularly and at present they have a 'Home Grown' motif with a British flag on a potato. It is great that their potatoes come from the UK, but it doesn't mention the giant American company that owns Walkers, and what that entails...
There was no Crunch to these Crisps at all. They were thin and not very crispy and turned to mush almost immediately.
These Crisps appeared to be dry in look and feel. That is not to say there were no oil boils, they were evident because of the natural thinness of the Crisps. There was also a slight tinge of orange to the natural yellow colouring.
There was an undoubted cheesy aroma when the bag was opened. And unlike some of its rivals for the “new” Walkers flavour to their main range, it tasted similar to its bag description. It was a rather nuanced Cheese that could easily be described as Toasted. The issue was not so much whether it tasted like the description, but rather, what the point of it was. They already have Cheese related Crisps in their range, so this seemed somewhat superfluous.