As industry leaders and the supermarkets' best Potato Crisp partners, Walkers can pretty much dictate how Crisps bags should look. Fortunately, the UK features some innovative and enterprising companies that take their promotion a little more seriously. Although Walkers bags are flavour colour coded, everything else is as basic as it can be. The logo was designed by parent company PepsiCo. It is used on Frito-Lay associated products worldwide. The brand recognition is therefore exemplary. Walkers change their designs quite regularly and at present they have a 'Home Grown' motif with a British flag on a potato. It is great that their potatoes come from the UK, but it doesn't mention the giant American company that owns Walkers, and what that entails...
These Crisps had a pretty good snappy crunch. They did not turn to mush immediately and the crunch lasted a little longer than usual with Walkers Crisps.
It is unlikely that they were, but these Crisps seemed a little more thickly cut than Walkers other regular varieties. There were some good curls and bends, plus some visible potato skin edges. The seasoning was an orange colour and it was infused well in the oil.
If you are familiar with Smoky Bacon flavoured Crisps, you could be forgiven for thinking these smelled of exactly as described, Smoky Bacon. However, while there was a sort of smoky aroma, the backdrop was a kind of sweet tomato spice. It says on the bag that it is Smoky Bacon with 'Pork from Norfolk. The ingredients list concurs, it has Norfolk Dried Pork Shoulder. If that sounds like a James Bond baddie's experiment, what about the taste? It didn't taste much like a Smoked Bacon sandwich, but there was a meaty and spicy flavour to the smoky backdrop. As far as this variety of flavour goes, it is comparable to all and better than a fair few.