While Walkers minimalist designs generally abuse great design conventions with their bland and characterless styling, the Sensations range takes the same principles but gets it completely right. The bags are all black, which instantly makes them stand out on shelves, and even manages to add that upper class effect that they are going for. There is a broad flavour reference design in the centre and even the odd squiggly lines dotted about add to the exotic look and feel. For once Walkers have even taken the less is more approach with their small logo, which pops brightly from each bag.
These Crisps Enjoyed a familiar and consistent crunch that followed through from initial hardish bites to gradually degrading munches to the mush stage, which featured about 85% of the way through the eating process.
Although these Crisps were not 'au naturel', as it were, they did still look like old fashioned Crisps. There were bends, folds and curls. There was browned areas and similarly brown edges of potato skin. They were mostly yellowish in colour, with flecks of very pale orange seasoning and green herby dots.
A Nose Plunge Test revealed a certain Chicken-like aroma that featured an almost sweet undercurrent. Like so many Crisps of this flavour, they never taste like Chicken, but do taste like Chicken flavour Crisps! It is almost as if the Crisp eating populous has been persuaded over a number of years what Chicken should taste like via Crisps. There was also the addition of some sort of Herb, but mostly on the Crisps that were most heavily seasoned. There was also a hint of Lemon, which does not feature as a descriptive addition to the flavour.