As industry leaders and the supermarkets' best Potato Crisp partners, Walkers can pretty much dictate how Crisps bags should look. Fortunately, the UK features some innovative and enterprising companies that take their promotion a little more seriously. Although Walkers bags are flavour colour coded, everything else is as basic as it can be. The logo was designed by parent company PepsiCo. It is used on Frito-Lay associated products worldwide. The brand recognition is therefore exemplary. Walkers change their designs quite regularly and at present they have a 'Home Grown' motif with a British flag on a potato. It is great that their potatoes come from the UK, but it doesn't mention the giant American company that owns Walkers, and what that entails...
To crunch through one Crisp is a little underwhelming. The initial crack soon turns to mashed potato while being eaten.
These Crisps were all sorts of shapes and sizes, with a lot of broken Crisps in the bag. The colour was a sort of creamy yellow with a smattering of browning here and there. There were lots of oil bubbles on the surface, but no visible seasoning.
A Nose Plunge Test revealed a mild Vinegar aroma. The taste is a little potatoey Vinegar. There is no identifiable Salt, and the Vinegar is particularly mild. A few munches in and all flavour quickly disappears.