As industry leaders and the supermarkets' best Potato Crisp partners, Walkers can pretty much dictate how Crisps bags should look. Fortunately, the UK features some innovative and enterprising companies that take their promotion a little more seriously. Although Walkers bags are flavour colour coded, everything else is as basic as it can be. The logo was designed by parent company PepsiCo. It is used on Frito-Lay associated products worldwide. The brand recognition is therefore exemplary. Walkers change their designs quite regularly and at present they have a 'Home Grown' motif with a British flag on a potato. It is great that their potatoes come from the UK, but it doesn't mention the giant American company that owns Walkers, and what that entails...
There was a somewhat dry crunch to these Crisps. The initial bite was a little misleading. It seemed crunchy, but then it quickly turned meaty, as if you were eating food rather than Crisps. A few at once provided a slightly more rewarding crunch.
These were very strange looking Potato Crisps. Firstly, they were mostly round and whole, which was a good start. They were also mostly flat. Even more odd, was that there were oil bubbles visible, but they looked as though they had been compressed as well. It was almost as if the Crisps had been cooked and then someone sat on them before they dried. Anyway, there was also copious amounts of orange seasoning powder infused within the oil.
If, like us, you have grown up with Chicken flavoured Crisps, it is unlikely that you question the flavour either. Chicken doesn't really have much flavour. This is part of the reason why it is such a versatile meat. In the US, they have a flavour called 'Old Bay' which is a seasoning that you put on Crabs. They do not call the flavour 'Crab'. This is where this particular flavour falls apart. We are huge fans of this variety of Crisp, but to suggest it tastes like Roast Chicken takes a very vivid imagination. If there was a legendary Chicken seasoning that could be assigned the flavour name, great, but as it is, we are left to muse over a very nice flavour that does not taste like Roast Chicken.