As industry leaders and the supermarkets' best Potato Crisp partners, Walkers can pretty much dictate how Crisps bags should look. Fortunately, the UK features some innovative and enterprising companies that take their promotion a little more seriously. Although Walkers bags are flavour colour coded, everything else is as basic as it can be. The logo was designed by parent company PepsiCo. It is used on Frito-Lay associated products worldwide. The brand recognition is therefore exemplary. Walkers change their designs quite regularly and at present they have a 'Home Grown' motif with a British flag on a potato. It is great that their potatoes come from the UK, but it doesn't mention the giant American company that owns Walkers, and what that entails...
The largest Crisp in the pack was around seven centimetres and folded in half. The crunch lasted 15 chomps and it gradually turned from crispy and smashy to pulpy and mashy.
It is a little odd to attempt to describe these Potato Crisps. They are THE Potato Crisps, after all. Walkers are the UK's biggest company by miles and this is their traditional Crisp. As it perhaps should be - it is average in every way. Not very thick, but not too thin. Not too much bubbling, but a few broken bubbles are noticeable. There is no visible seasoning and even the oil looks minimal.
A Nose Plunge Test gave nothing away. Hardly surprising really. The taste was a warm fluffy, jacket potato on a cold Autumn evening, with a tiny blob of butter and a sprinkling of salt. The after-taste was of some sort of oily plasticy food stuff.