As industry leaders and the supermarkets' best Potato Crisp partners, Walkers can pretty much dictate how Crisps bags should look. Fortunately, the UK features some innovative and enterprising companies that take their promotion a little more seriously. Although Walkers bags are flavour colour coded, everything else is as basic as it can be. The logo was designed by parent company PepsiCo. It is used on Frito-Lay associated products worldwide. The brand recognition is therefore exemplary. Walkers change their designs quite regularly and at present they have a 'Home Grown' motif with a British flag on a potato. It is great that their potatoes come from the UK, but it doesn't mention the giant American company that owns Walkers, and what that entails...
These Crisps featured a sliding scale of crunch. The first snappy crisp, bite became gradually more mushy until it disappeared.
The texture of these Crisps featured some oil bubbles, but many were either smashed or flattened. The Crisps seemed particular thin, which would account for the rather heavy breakage. There were some oil patches mixed in with the odd orangish coloured seasoning on what were pretty, golden yellow Crisp surfaces.
The ingredients list is an interesting one for these Crisps. It features just potatoes and oil, plus Prawn Cocktail seasoning, which includes: Flavouring, Sugar, Glucose, Salt, Citric Acid, Potassium Chloride, Dried Yeast, Dried Onion, Vale of Evesham Tomato Extract, Colour, Paprika Extract, Sucralose Sweetener. We wouldn't ordinarily include the ingredients list, but that all sounds fairly odd. A witch's concoction of hubble bubble produces something that tastes fishy does it? A Nose Plunge Test revealed a slightly vinegary tomato aroma. The taste was of sweet tomato mixed in with a sugary seasoning that included a slight spicy extract. It was pleasant but bore absolutely no relationship with prawns, shrimps, cocktails, 1970s menu starters, or anything remotely seafood like.