Walkers, like so many major Crisps manufacturers, rely heavily on their brand name rather than product presentation; yep, another bland bag. It featured flavour colour coding and a giant ‘Max’ stamp to make it clear they were not the same as other flavours in their ranges. There was a potato and a large crinkle cut Crisp. That was about it
There was no firm, ridged, splintering munch to these Crisps. they did however have a mulchy early stage, which was followed by a lengthy mush stage.
Oil crisped and orange in colour, these Crinkle Cut Crisps were thick, meaty and honest looking.
Paprika is a very popular European flavour, and as Frito-Lay are so dominant in worldwide markets, t is not a flavour they can afford to get wrong. Something they achieved superbly. It is rare that a mass-production company makes a Crisp worthy of the competition, but this was very much the case here. The thickness of the potato slices aided by a heavy coat of seasoning provided a perfectly balanced Crisp. More than one at a time and the flavour is rich, sweet and rewarding.