As industry leaders and the supermarkets' best Potato Crisp partners, Walkers can pretty much dictate how Crisps bags should look. Fortunately, the UK features some innovative and enterprising companies that take their promotion a little more seriously. Although Walkers bags are flavour colour coded, everything else is as basic as it can be. The logo was designed by parent company PepsiCo. It is used on Frito-Lay associated products worldwide. The brand recognition is therefore exemplary. Walkers change their designs quite regularly and at present they have a 'Home Grown' motif with a British flag on a potato. It is great that their potatoes come from the UK, but it doesn't mention the giant American company that owns Walkers, and what that entails...
There was very little Crunch. The Crisps are particularly thin, which although indicates a crispiness, they could quite easily be munched with the roof of the mouth.
There were some transparent areas on many of these Crisps, which often indicates a thinness, which these most certainly were. There were oil blisters but the overwhelming feature was undoubtedly the darkish colouring of the Marmite powder.
A Nose Plunge Test revealed a beefy, meaty aroma. The flavour itself is a tie-in with another company, which is often the preserve of more artisan Crisps manufacturers. These tasted of Beef Stock. They could easily have been Oxo or Knorr. They were actually a better Beef Stock flavour than Walkers Beef flavours!