As industry leaders and the supermarkets' best Potato Crisp partners, Walkers can pretty much dictate how Crisps bags should look. Fortunately, the UK features some innovative and enterprising companies that take their promotion a little more seriously. Although Walkers bags are flavour colour coded, everything else is as basic as it can be. The logo was designed by parent company PepsiCo. It is used on FritoLay associated products worldwide. The brand recognition is therefore exemplary. Such is the confidence of the company in their market position, they overlook easily rectifiable mistakes, such as the small writing, hidden away in the corner of the Lights packaging, detailing the flavour. Goodness only knows what the big blue raindrop background is all about.
A first bite and these seemed crispy enough, but a couple of bites in and the crunch quickly turned mushy. In the comfort of our own home, we were able to chomp through with our mouths open, but there was still no loud audible noise.
These were not like most regular Crisps. There were no wriggly, irregularly shaped crisps. These were flat, and mostly small in size. They did not feel too flimsy and neither did they feel oily. The seasoning was minimal, but there were some little green dots here and there.
A Nose Plunge Test revealed little of the mysteries ahead. There was no smell, but for a touch of potato. Sadly, no mystery. The taste was fairly well balanced but muted. There was a slightly salty oily potato backdrop to a creamy herby flavour. It was all very tame. There was no kick or bounce of flavours to make you rush back for more, but it was a good balance of flavours.