As industry leaders and the supermarkets' best Potato Crisp partners, Walkers can pretty much dictate how Crisps bags should look. Fortunately, the UK features some innovative and enterprising companies that take their promotion a little more seriously. Although Walkers bags are flavour colour coded, everything else is as basic as it can be. The logo was designed by parent company PepsiCo. It is used on FritoLay associated products worldwide. The brand recognition is therefore exemplary. Such is the confidence of the company in their market position, they overlook easily rectifiable mistakes, such as the small writing, hidden away in the corner of the Lights packaging, detailing the flavour. Goodness only knows what the big blue raindrop background is all about.
Although most of the Crisps were on the small side, there were a sufficient number that were crunch ready. It was a rather dull sounding crunch, not a loud tympanic crack, as you can often find with regularly cut Crisps. They quickly turned mushy once the eaten process began.
Most of the Crisps in our test bag were whole. The shapes were also interesting, in that they were mostly circular, as if a really nice round potato had been sliced especially. The texture featured a few barely noticeable oil bubbles, but no visible seasoning or colour.
Regular readers of Chips & Crisps reviews will be aware that we do not consider ourselves the best judges of plain, or Ready Boring Crisps, as we refer to them. A plain baked potato would be more healthy. These tasted of a slightly salty and oily baked potato. However, having said that, we could not tell of a discernible difference between these and the Walkers regular, so as these are marginally less bad for you...