As industry leaders and the supermarkets' best Potato Crisp partners, Walkers can pretty much dictate how Crisps bags should look. Fortunately, the UK features some innovative and enterprising companies that take their promotion a little more seriously. Although Walkers bags are flavour colour coded, everything else is as basic as it can be. The logo was designed by parent company PepsiCo. It is used on FritoLay associated products worldwide. The brand recognition is therefore exemplary. Such is the confidence of the company in their market position, they overlook easily rectifiable mistakes, such as the small writing, hidden away in the corner of the Lights packaging, detailing the flavour. Goodness only knows what the big blue raindrop background is all about.
Most regular Crisps have a crispy, snappy crack to them. These did not. After the immediate breaking up of the Crisps once the eating began, they turned mushy and didn't make much noise.
There was something a little odd about these Crisps. Although there were oil bubbles on most Crisps, there were a few that looked completely bubble free. We have not seen this before, and while it denies the Crisps a characterful texture, it perhaps confirms the healthier nature of the Crisps. Most of the Crisps were fairly flat in shape and there was no visible seasoning.
A Nose Plunge Test revealed a slightly salty potato smell. The good news: They tasted of Cheese & Onion. The not so good news: It was watery and barely noticeable mixed up with the greasy tasting potato.