Walkers Extra Crunchy Sticky BBQ Rib Crisps Review
Bag Calories Fat Saturated Salt Sugars
30g 139 5.9g 0.5g 0.36g 1.1g
This is what we wrote for the standard flavours within the range: Walkers have managed to outdo themselves with the bag [un]design. There are a few traditional brands that refuse to move with the times or who do not have the resources to employ artists and designers, but Walkers do not have that excuse. There is a giant branding logo. The flavours are colour coded. The Crisps type is dominant and there are a pile of out of focus Crisps on display. The background is dull beige. This is our comment on the new design: At the time of the launch of this new flavour the traditional flavours still used the original bag design. These are a little more jazzy. The flavour colour coded Crisp bowl is a good touch (they could sell these with 'Walkers' written on them), but although the swirly starred pattern that circulates on the bag is similarly flavour colour coded, it isn't exactly a step into new territory - like many mainstream brands, it's all about colour and little else.
The Walkers Extra Crunchy range feature pretty much the optimum crunch. The Crisps do not turn into mush with the first bite. Neither are there sharp splintered edges after a crack of several rival extra thick Crisps. The flavour literally oozes out of each bite, until the mush stage completes the pre-swallow journey several good munches in.
There was a dry and powdery surface on many of the Crisps. There were also oil hardened boils. Many of the Crisps had significantly curled areas and they looked hard, meaty and dusky in colour.
A Nose Plunge Test revealed a Barbecue basting sauce aroma, which augured well. The flavour had a slight burning plastic undercurrent to what was otherwise a sweet, sticky and rewarding flavour that certainly would not go amiss if lathered over some pork Ribs. There was no identifiable meat flavour, despite the claim that it contained 'Norfolk Dried Pork Shoulder' seasoning, but it was very nevertheless a worthy try in a relatively small field of comparison for UK Crisps.