We are often fairly critical of Walkers designs at Chips & Crisps, but not in this case. The Deep Ridged range tick all the boxes. The black background allows the imagery to pop. The Deep Ridged wording is large, dominant, commanding and is boldly flavour colour coded. The image of the Ridged Crisp on a backdrop of a mountainous landscape also provides a masculine look and feel. Even the logo is a less is more size, which is rare for Walkers.
Individually, a large and whole Crisp was actually quite difficult to eat. It filled the mouth and needed a bit of pressure to crack it into more manageable pieces. The crunch was dry and firm. It did not crumble away like so many regular Crisps. The additional thickness to sustain the Ridges was sufficient to ensure the deterioration to pulp was nicely paced.
The first thing that should be mentioned about these Crisps is the bag was full of mostly whole Crisps. This is rare with Rippled Crisps, and surprising, considering how deeply Ridged they were. The colouring was a gentle yellow. There were very few visible oil blisters. There was a smattering of skin visible on some edges.
A Nose Plunge Test provided an odd experience. The smell was of empty bag. A look was required to confirm there were Crisps in the packet! The taste was similarly surprising - it tasted of Potato and just Potato. If there was Salt it was barely a trace. There were a few Crisps that appeared to have a little more, but mostly, they were fairly tasteless. A good accompaniment to an all singing and dancing tasty sandwich, but not much else.