Walkers Deep Ridged Mature Cheddar & Onion Crisps Review
Bag Calories Fat Saturated Salt Sugars
28g 144 8.5g 0.7g 0.46g 1.0g
We are often fairly critical of Walkers designs at Chips & Crisps, but not in this case. The Deep Ridged range tick all the boxes. The black background allows the imagery to pop. The Deep Ridged wording is large, dominant, commanding and is boldly flavour colour coded. The image of the Ridged Crisp on a backdrop of a mountainous landscape also provides a masculine look and feel. Even the logo is a less is more size, which is rare for Walkers.
Walkers have few major rivals in the UK domestic marketplace because only major food internationals can compete with their low distribution and wholesale prices. However, one rival, McCoy's, issued a similarly thickly cut and undulated Crisp at a similar time to these Deep Ridged Crisps. While McCoy's have an extra thick and crunchy munch, these had more in common with regular Crisps as the deterioration from an initial crispy bite to mush featured a more rapid breakdown in solidity.
These Crisps featured very deeply cut Ridges. And surprisingly, there were more than expected, whole Crisps in the bag. Some Rippled Crisps struggle under the cut style, but these were mostly intact. There was some skin on edges and although the oil blisters were not as evident as we may have expected (possibly because of the additional thickness, necessary to sustain the cut), there was light orange seasoning here and there.
A Nose Plunge Test provided us with a reasonable expectation of Cheese from within. Walkers were fore-runners of the Cheese & Onion Crisp, and it is to the Leicestershire based company that we look for the example of the flavour. These did not disappoint. The flavour was subtle rather than strong, but there was clearly Cheese and there was a similarly evident backdrop of Onion. As these are 'Man' Crisps we would have expected a stringer flavour, but Walkers know what works and their sticking with it.