As industry leaders and the supermarkets' best Potato Crisp partners, Walkers can pretty much dictate how Crisps bags should look. Fortunately, the UK features some innovative and enterprising companies that take their promotion a little more seriously. Although Walkers bags are flavour colour coded, everything else is as basic as it can be. The logo was designed by parent company PepsiCo. It is used on Frito-Lay associated products worldwide. The brand recognition is therefore exemplary. Walkers change their designs quite regularly and at present the Crinkles range features a nice separator 'Crinkle' edging between the flavour colour and the rest of the bag, that is most bizzarely, beige.
In many respects these Crisps had the ideal crunch to them. Some do not like their mouth put under the pressure of crunching through a Hand Cooked style Crisp, and regular Crisps are very often mulchy after a single bite. These stood up to the pressure of a munch pretty well before they succumbed to the mushy potato inside.
These Crisps were more thickly cut than those of Walkers traditional range. The Ridges are fairly wide; the Ripples on these type of Crisps are often more narrow. There is a useful curl on most of the Crisps, which makes them good for dipping. They were a calm and unfussed mild yellow colour.
A Nose Plunge Test revealed a slightly salty potato aroma, which is rare for Plain Crisps - they usually don't smell of anything. The taste was of a warm fluffy potato on a cold winter's evening, mixed up with a sprinkling of salt and a dash of oil. Or, something like that. They certainly did what they said on the packet.