As industry leaders and the supermarkets' best Potato Crisp partners, Walkers can pretty much dictate how Crisps bags should look. Fortunately, the UK features some innovative and enterprising companies that take their promotion a little more seriously. Although Walkers bags are flavour colour coded, everything else is as basic as it can be. The logo was designed by parent company PepsiCo. It is used on Frito-Lay associated products worldwide. The brand recognition is therefore exemplary. Walkers change their designs quite regularly and at present the Crinkles range features a nice separator 'Crinkle' edging between the flavour colour and the rest of the bag, that is most bizzarely, beige.
The cheesy coating softened these Crisps up a little. The crunch was solid and almost meaty, but maintained the traditional crispy crunch of thinly cut Ridged Crisps.
While these Crisps were mainly whole, they were also mostly medium sized. They were a darkish yellow with an orange tinge to them. Closer inspection and they also featured tiny little green flecks mixed in with the oil. The Ridges were wider than most Crinkle Cut Crisps.
Everything seemed a bit on the light side with these Crisps. When the bag was opened there was a sort of Cheese smell, but only in a Crisps sense. I went to the fridge to smell some Cheddar Cheese straight after and it was nothing like this. The taste was also of very mild Cheese. And it was a rather generic Cheese, nothing mature Cheddar about it. The Onion had clearly escaped the bag when it was opened, because we looked around but couldn't find it anywhere. As a mass market Crisp company, Walkers will not take risks or create unnecessary controversy with a flavour, so on the whole, these were enjoyable but bland.