As industry leaders and the supermarkets' best Potato Crisp partners, Walkers can pretty much dictate how Crisps bags should look. Fortunately, the UK features some innovative and enterprising companies that take their promotion a little more seriously. Although Walkers bags are flavour colour coded, everything else is as basic as it can be. The logo was designed by parent company PepsiCo. It is used on Frito-Lay associated products worldwide. The brand recognition is therefore exemplary. Walkers change their designs quite regularly and at present they have a 'Home Grown' motif with a British flag on a potato. It is great that their potatoes come from the UK, but it doesn't mention the giant American company that owns Walkers, and what that entails...
The largest Crisp was offered up as a test subject. It did not survive the first bite! There was a crispy snap and the crunch lasted four chomps before the Crisp succumbed to mush.
While there were some broken Crisps in the bag, most were whole and a sort of medium size. The colouring was really quite like the image on the bag, a golden, slightly orange, yellow. There was not much seasoning visible, but a A Fore-Thumb Test revealed a mild Cheese & Onion coating.
A Nose Plunge Test revealed a sweet garlicky Cheese. The combination of flavours is so familiar that it is sometimes hard to taste through the completely unnatural flavouring to judge it as two separate flavours that are supposed to combine to make the overall flavour, as it were. There is an unmistakable cheesy taste that has a warm potatoey onion flavouring laced through it. It is very mild and will appeal to most.