As industry leaders and the supermarkets' best Potato Crisp partners, Walkers can pretty much dictate how Crisps bags should look. Fortunately, the UK features some innovative and enterprising companies that take their promotion a little more seriously. Although Walkers bags are flavour colour coded, everything else is as basic as it can be. The logo was designed by parent company PepsiCo. It is used on Frito-Lay associated products worldwide. The brand recognition is therefore exemplary. Walkers change their designs quite regularly and at present they have a 'Home Grown' motif with a British flag on a potato. It is great that their potatoes come from the UK, but it doesn't mention the giant American company that owns Walkers, and what that entails...
There is little doubt that Crisps of this nature have an inferior crunch. They often disappear into mush almost immediately. Sadly, these were no different. The Crisps initial bites quickly gave way to teeth sticking mushy potato.
There was the odd lumpen oil boil – the type where the thin slice of potato literally separates into two thinner halves. But overall, the Crisps were somewhat oil boil less. They were also mostly flat, which is a familiar site with Walkers regular Crisps. The colouring featured a yellow colour, also reminiscent of standard Crisps. However, there was definitely a orangish tinge to them.
There was certainly a whiff of Bacon when the Nose Plunge Test was carried out. Or more specifically, the aroma you get with Bacon flavouring in Crisps. The flavour was somewhat misleading. There was no distinct Cheese or Bacon flavours while munching the Crisps. There was however a pleasant combination of these flavours. There was also slight Bacon Crisps after-taste.