As industry leaders and the supermarkets' best Potato Crisp partners, Walkers can pretty much dictate how Crisps bags should look. Fortunately, the UK features some innovative and enterprising companies that take their promotion a little more seriously. Although Walkers bags are flavour colour coded, everything else is as basic as it can be. The logo was designed by parent company PepsiCo. It is used on Frito-Lay associated products worldwide. The brand recognition is therefore exemplary. Walkers change their designs quite regularly and at present they have a 'Home Grown' motif with a British flag on a potato. It is great that their potatoes come from the UK, but it doesn't mention the giant American company that owns Walkers, and what that entails...
Less a Crunch and More a munch. These Crisps featured an unfortunately familiar mash and crash when biting into them. You really don’t need any teeth to Crunch through these.
Thin, crispy and with plentiful oil blisters, these Crisps were as standard as standard can be in the Chips and Crisps world.
A Nose Plunge Test revealed a creditably pungent aroma of Beef stock. The flavour was also a blast from the past. A traditional British pie flavour that was always captured fairly faithfully by Walkers. It was not a strong taste and in many respects it disappoints on strength values, but there was a backdrop of mild Onion to a Beefy, meaty flavour.