As industry leaders and the supermarkets' best Potato Crisp partners, Walkers can pretty much dictate how Crisps bags should look. Fortunately, the UK features some innovative and enterprising companies that take their promotion a little more seriously. Although Walkers bags are flavour colour coded, everything else is as basic as it can be. The logo was designed by parent company PepsiCo. It is used on Frito-Lay associated products worldwide. The brand recognition is therefore exemplary. Walkers change their designs quite regularly and at present they have a 'Home Grown' motif with a British flag on a potato. It is great that their potatoes come from the UK, but it doesn't mention the giant American company that owns Walkers, and what that entails...
These Crisps were thin and crispy and each early bite was of a similar consistency, but they crumbled to mush very quickly.
These Crisps were particularly thin in appearance. There were oil boils, some large some smaller and most were intact. Despite being described as Barbecue flavour, the coating was a gentle orange, which was somewhat surprising.
A Nose Plunge Test revealed a mild sweet aroma that included a touch of unidentifiable seasoning. Barbecue is a very popular flavour in the US, but perhaps a little surprisingly, not so much in the UK. To compare, we would obviously look for those American cousins, and in this case, they were found wanting. There was flavour, but it was very mild and muted. There was a little sweetness, but nothing remotely smoky.