As industry leaders and the supermarkets' best Potato Crisp partners, Walkers can pretty much dictate how Crisps bags should look. Fortunately, the UK features some innovative and enterprising companies that take their promotion a little more seriously. Although Walkers bags are flavour colour coded, everything else is as basic as it can be. The logo was designed by parent company PepsiCo. It is used on FritoLay associated products worldwide. The brand recognition is therefore exemplary. Such is the confidence of the company in their market position, they overlook easily rectifiable mistakes, such as the small writing to describe the flavour. There is also a picture of two Baked Crisps. That is it. Remarkably, Walkers pay people to do their bag designs!
These Crisps were really quite thick and crunchy. They were brittle, which may account for the mass bag breakage, but mostly, they chomped through with a cracker like crunch. It was not a hard crunch as you will often find with Hand Cooked Crisps, but it was just as meaty.
The image on the front of the packet suggests that these Crisps would be Ridged. As it was, those that were not broken (and there were many that were), had a sort of rocky, undulating surface. The Crisps were a pale yellow colour and devoid of any other characteristics.
This is a difficult one. The bag claimed these were Ready Salted. It may have been the baked nature of the Crisps that caused it, but there was absolutely no salty flavouring to the Crisps at all. They tasted of slightly sweet and warm baked potato.