With a constructive critique approach, we would say the Utz logo is charming and historic. The Wavy line drawing is appropriate. To summarise, Utz must be very confident of their position in the marketplace because all of their own brand bag designs are very dated and border on the inappropriate for a modern market.
We did a Munch Timing Test with a particularly large Chip. A lengthy 13 seconds from initial crisp and snappy bite to mulchy end and swallow. They could have been a bit more brittle.
The majority of the mostly unbroken Chips in the bag were medium to large in size. The Wavy design, which hinted at the wavy nature of Ribs, were wide and firm. There was a powdery residue around the crispy edges and the seasoning was mostly dark in color.
A Nose Plunge Test saw the bag emit a rather aromatic Barbecue smell. It was sort of generic, but it was apparent. There was also a slightly salty Barbecue flavoring. They almost tasted of crispy bacon, but that may have been imaginary. There was a fairly distinctly and familiar taste of a Barbecue rub, but we could not quite work out which one. In the end all the pondering made us overlook what was a genuine and rather pleasing Ribs sort of flavor.