This bag design is a vast improvement upon the Regular Chips packaging. The flavor color coding at the tear ends is good placement, although the large white background is uninspiring. The logo is small, and has been smartened up with some color. While there seems to be a strange obsession with Chips manufacturers for putting the Kettle cooking style in Italic lettering, at least the flavor is prominent below it. The Chips and flavor bottle, pot, whatever, is also a familiar sight. Although there is nothing original about the Kettle Classics packaging design, at least it is a little more up to date.
These Chips looked very hard and brittle. It was therefore somewhat surprising that after just two or three munches the Chips turned very soft and returned to their natural state.
These Chips gain an extra mark without trying, because when it comes to texture you have to look for character. You cannot have much more character, certainly when compared to peers at least, than a natural orange colored Chip. Aside from that they had a good Kettle Cooked look of curly and irregular oil soaked Chips
Sweet Potato Chips almost always have a higher sodium content and a higher sugar content than Regular Potato Chips. To our taste-buds this was an unfamiliar flavor. They did not taste like Potato Chips as such, they tasted of dessert - If it was made of Potato Chips! As for star rating them... Well, they tasted of Sweet Potato, which is of course an acquired taste. The fact that they were not our acquired taste is not relevant and is not reflected in the marks.