With a constructive critique approach, we would say the Utz logo is charming and historic. The colors are bold and bright, but oddly, they are not flavor colored, they just have random colors. Utz must be very confident of their position in the marketplace because all of their own brand bag designs are very dated and border on inappropriate for a modern market.
These Chips were thin, with few oil bubbles to disrupt the surface and provide them with a nice irregular snappy crunch. The seasoning damped down the oil to provide a slightly more brittle crunch, but to be blunt, there wasn't much of a crunch anyway. It was more of a crispy smash 'em up experience.
These Chips seemed somewhat anaemic. There was little in the way of oil bubbling. Most of the Chips were whole in a nicely air filled bag. They were mostly medium to large in size. And the seasoning was a heavy whitish powder.
In a constant effort to minimise the inclusion of personal opinion to Chips & Crisps reviews, we always like to add guidelines. One of our little rules was broken quite badly by these Chips. If a bag says there is a flavor combo inside, we believe that flavor should either balance in similar proportions or bounce from one to the other. These were heavily salted Potato Chips, but all we could taste here was Vinegar. Lots of Vinegar.