With a constructive critique approach, we would say the Utz logo is charming and historic. The colors are bold and bright, but oddly, they are not flavor colored, they just have random colors. Utz must be very confident of their position in the marketplace because all of their own brand bag designs are very dated and border on inappropriate for a modern market. In this instance, the only differentiation between these and the regular variety of the same flavor is the uninspiring 1970s red lettering that says 'ripple cut'.
As these Chips were more thickly cut than the ordinary Regular Chips, the more substantial potato slices stood up well to a crunch. They also seemed a little oil hardened, so while the Original plain Chips smashed up quickly, these had an enhanced munch. They cracked and broke audibly, but once the eating started they did not take long to turn mushy.
These Chips had gentle, thin undulations that Utz call Ripples. For this reason alone, they had more character than the Regular Chips of this flavor. There were not many oil bubbles and while the surface of the Chips had a clean and well blanched appearance, there was some browning on some.
These are the Regular flavor Chips, but with thin Ridges. They have a very similar nutrition label and the same ingredients list. Therefore, they tasted the same - of oily potato.