This bag design is a vast improvement upon the Regular Chips packaging. The flavor color coding at the tear ends is good placement, although the large white background is uninspiring. The logo is small, and has been smartened up with some color. While there seems to be a strange obsession with Chips manufacturers for putting the Kettle cooking style in Italic lettering, at least the flavor is prominent below it. The Chips and flavor bottle, pot, whatever, is also a familiar sight. Although there is nothing original about the Kettle Classics packaging design, at least it is a little more up to date.
While these Chips did not have as high a fat content, the numbers really are very similar to the main Chip of this variety by Utz. So, if a Regular Chip has a crispy smash and a Ridged Chip is a meaty feast, these Kettle Chips were very crunchy by comparison. They were firm and robust and made a loud crack when chomped into.
We really didn't notice any difference between these and the standard full fat version of the flavor. This is what we wrote: These Chips were more thickly cut than Regular Chips and had a generally raggedy look. There were bends, folds and curls. The Chips looked oil soaked but the texture was rough and ready. There was the odd bit of potato skin on an edge here and there. The color was a sort of golden yellow orange.
A confession. The regular version of this flavor, with all its greasy and fatty flavor, is among our faves. So, as we are such made health freaks (sarcasm alert: you can tell by the amount of Chips we consume!), we desperately wanted these to taste the same as the full fat version. They are also cooked in peanut oil which did not intrude on the flavor. And as far as well could tell, the write up for the regular review pretty much remains the same: They tasted like spicy Barbecue seasoning dipped in honey. A very sticky sweet honey at that. Surprisingly, the plain, regular, but familiar Barbecue aspect also had a mild and rewarding heat. These were an outstanding example of the flavor.