With a constructive critique approach, we would say the Utz logo is charming and historic. The colors are bold and bright, but oddly, they are not flavor colored, they just have random colors. Utz must be very confident of their position in the marketplace because all of their own brand bag designs are very dated and border on inappropriate for a modern market. In this instance, the only differentiation between these and the regular variety of the same flavor is the green banner.
These Chips were particularly light and airy. Not just in appearance, but color and feel. There was nothing to them. The first crunch is the only crunch. The rest of the eating process was a mushy, instantly forgettable one.
Like the Originals, upon which these are based, these Chips were average in every way. They were not very thick, but not too thin to leave a back of broken Chips. There was less bubbling on the surface of the Chips than the Regular, and also less browning. They looked paler, as if blanched more severely.
This is what Utz say about their Reduced Fat Chips: "With the same great taste, but 33% less fat, Utz Reduced Fat Potato Chips leave you with all the crunch, flavor, and taste of our regular potato chips." We would add, they still have 1.5g of saturated fat - there are lots of other versions of the same flavor with less. However, with regard to the flavor, regular readers of Chips & Crisps reviews will be aware that we do not consider ourselves the best judges of plain Chips. We crave flavor, and all we could find here was potato.