With a constructive critique approach, we would say the Utz logo is charming and historic. The colors are bold and bright, but oddly, they are not flavor colored, they just have random colors. Utz must be very confident of their position in the marketplace because all of their own brand bag designs are very dated and border on inappropriate for a modern market.
It may have been the thick coating, but these thinly cut Chips seemed to pack a less soft and more brittle crunch than some in the Utz range. The snap and crackle was light and they turned mushy, which pepper seasoning considered, was rather all consuming, and overcame the crunch.
While these were basic every day Regular cut Chips, there were visible oil bubbles. Some broken. The Chips were mostly whole. They were also a very deep and scary orange color. Utz certainly had not stinted on the paprika.
These Chips are called 'Red Hot Flavored'. We do not know whether a Red Hot is a vegetable or a fruit, but we would like to buy some. Having said that, the grammar police are still working with Utz on their many different spellings of Barbecue, so we will leave it there. Talking of Barbecue, there was a hint of that with the Nose Plunge Test. They are also hot, but with a dry heat rather than a spicy flavorful heat. Eating these Chips conjured up images of a hot sauce truck crash in Death Valley. No... Please don't make me lick the sand... Okay, spaghetti western images aside, these Chips were fiery. Not in a tasty Barbecue way, but in this way: Here is the potato, here are the hot spices, go...