This bag design is a vast improvement upon the Regular Chips packaging. The flavor color coding at the tear ends is good placement, although the large white background is uninspiring. The logo is small, and has been smartened up with some color. While there seems to be a strange obsession with Chips manufacturers for putting the Kettle cooking style in Italic lettering, at least the flavor is prominent below it. The Chips and flavor bottle, pot, whatever, is also a familiar sight. Although there is nothing original about the Kettle Classics packaging design, at least it is a little more up to date.
It may have had something to do with the cooking process, but these Chips had a vastly superior crunch to the Regular Chips in Utz's stable. There was a light, crispy snap, but the overall crunch was a nearer relative of the extra thick Kettle Cooked Chips style.
Although these Chips were Kettle Cooked there did not seem to be many folded, curly, or bent bag constituents. They looked slightly more thick than Regular Chips, but not significantly so. There was minimal seasoning visible and there were not many brown areas on the surface of the Chips.
While we do not consider ourselves particular adept at reviewing flavor free Chips at Chips & Crisps (they all taste much of a muchness to us), these Chips did seem to have a sweeter flavor than many barely Salted Chips. It may have been the Peanut oil they were cooked in, but as far as Plain Chips go, these were pretty good.