This bag design is a vast improvement upon the Regular Chips packaging. The flavor color coding at the tear ends is good placement, although the large white background is uninspiring. The logo is small, and has been smartened up with some color. While there seems to be a strange obsession with Chips manufacturers for putting the Kettle cooking style in Italic lettering, at least the flavor is prominent below it. The Chips and flavor bottle, pot, whatever, is also a familiar sight. Although there is nothing original about the Kettle Classics packaging design, at least it is a little more up to date.
To crunch into these Chips was a little surprising. Despite the flavor, to look at them you may have been fooled into thinking there were a little on the delicate side - they were gentle and pale. They were however firm, robust and crunchy. The crunch sustained throughout the munching process.
These Chips were more thickly cut than Regular Chips. There were lots of odd shaped Chips; curly, wrinkly, crinkly. The color had been blanched from them so they were light and crispy looking with some oil infused seasoning and a few dark flecks for effect.
A Nose Plunge Test revealed a Jalapeno aroma. This augured well. To a backdrop of warm and fluffy potato, it appears a Jalapeno has snuck up on it from around a corner and pushed the poor spud over. Then jumped on it repeatedly to make sure he could taste the smoky hot and spicy flavor. The odd thing was, if you taste a Jalapeno you will get a hit of fire before you can tell what it tastes like. These released the flavors from its warm coat of mashed potato and left you with the memory of the hot and spiciness. Bully!