With a constructive critique approach, we would say the Utz logo is charming and historic. The colors are bold and bright, but oddly, they are not flavor colored, they just have random colors. Utz must be very confident of their position in the marketplace because all of their own brand bag designs are very dated and border on inappropriate for a modern market.
The Chips in our test bag were cut thinly. The crunch was tempered a little by the oil and seasoning powder. Not the crispiest crunch, but adequate for a Chip of this regular cut nature.
There are a number of Chips in the Utz range that look very similar to this. They are plain, mildly oil bubbled, medium sized, with not too many irregular shapes. There was also a good amount of seasoning powder mixed with what is a fairly greasy Chip.
We will happily contradict ourselves here. In any flavor pairing we believe the combo should either bounce from one flavor to the other. Or, balance between the two. As there is no ampersand between the two flavors mentioned on this bag, we would suggest that the taste was pretty accurate. They Honey provided a background, or underlying flavoring, to the Barbecue. The sweetness added to a salty potatoey Barbecue really brought the flavor out in a not too timid fashion.