With a constructive critique approach, we would say the Utz logo is charming and historic. The colors are bold and bright, but oddly, they are not flavor colored, they just have random colors. Utz must be very confident of their position in the marketplace because all of their own brand bag designs are very dated and border on inappropriate for a modern market.
These Chips had a fairly light and crispy, even crunch. There were no hardened oil areas to stiffen them up, and the airy crunch quickly turned soft after a few bites.
The Chips in our test bag were mostly whole because the bag was well air-filled. There were not too many odd shapes, neither was there much in the way of brown areas from long storage. The orange colored seasoning looked minimal and haphazardly spread at random.
A Nose Plunge Test revealed the sort of light vinegar aroma you often find with poor quality Salt & Vinegar Chips. The taste also had a hint of Vinegar. The regional Barbecue sauce referred to on the bag was well referenced in this aspect of the flavoring. There was no apparent traditional smoky, sweet Barbecue flavor, but the oily potato and salt worked well with the peppery flavoring to provide an interesting variation to a familiar theme.