A Chips Packaging Design by numbers: 1) prominent, but not too large logo - check 2) A graphic image of Chips with an accompanying graphic detailing the ingredients - check 3) Flavor color coding - check 4) Large and prominent flavor description - check It does the job and to be fair the broad coloring will stand out very well on shelves, but there really is nothing inspiring about this design. An oddity of the design could be considered controversial. Although I have no doubt that it cannot possibly be deliberate - Chips companies are often criticised for including too much air in their bags, but as the weight is always writ large and the nitrogen inside protects the Chips, we fully support them in their endeavours. However, the flavor color coded section which takes up approximately half the bag pretty much tallies with the top of the Chips content inside - awkward!
These were thin Chips that mashed up very quickly into a pulp.
While the surfaces of these Chips were clearly disrupted by the cooking process, these mostly whole Chips did not feature heavy areas of oil blistering or bubbles. There were little green seasoning flecks here and these but not much else character.
These Chips were very disappointing. They did not appear to have much flavor at all. There was a backdrop of what seemed like a harsh and almost stale Onion and no creaminess at all. The aftertaste was particularly salty.