A Chips Packaging Design by numbers: 1) prominent, but not too large logo - check 2) A graphic image of Chips with an accompanying graphic detailing the ingredients - check 3) Flavor color coding - check 4) Large and prominent flavor description - check It does the job and to be fair the broad coloring will stand out very well on shelves, but there really is nothing inspiring about this design. An oddity of the design could be considered controversial. Although I have no doubt that it cannot possibly be deliberate - Chips companies are often criticised for including too much air in their bags, but as the weight is always writ large and the nitrogen inside protects the Chips, we fully support them in their endeavours. However, the flavor color coded section which takes up approximately half the bag pretty much tallies with the top of the Chips content inside - awkward!
The lack of oil boils was a bit of a giveaway, as these thin and crispy Chips provided a powdery mush very quickly. There really wasn't much to these.
As much of the giant bag was filled with air these were heavily protected Chips. Hence, they were mostly whole and large. This is a positive, not a negative. Although there were no visible oil blisters and bubbles there was plenty of orange seasoning visible. Some Chips were very orange.
There was a strong and sweet Barbecue flavoring to these Chips, after a surprisingly nothingy Nose Plunge Test. There was also a slight tangy touch to them. However, the after-taste was all a bit salty and syrupy, which wasn't quite as pleasant as the eating experience.