Parent company Lance, have used exactly the same bag design for the Jays Potato Chips range. It is a great use of colors. The white on the top half really makes the giant logo stand out. Although we are not ordinarily fans of huuuge company branding, this works - it works with brand recognition by making it part of the design rather than just plopping a big logo on the bag. The secondary color represents the flavor color coding. The separator image of the bag's contents also works well. We would have preferred a better font or some individualism for the flavor wording.
These were light and airy regular Chips that enjoyed a brittle snappy crunch that meant a handful was a good option for a crispy munch.
These were light and golden colored Chips with brownish blemished areas. There was residue visible; a sort of pale powdery substance that could be scraped off with fingers. They were a little oily, but not as much as some. There were also a few flecks here and there.
The seasoning of these Chips featured a sporadic and sometimes liberal coating of light seasoning mixed with a bit of grease (although they are notable for their reduced saturated fat content). There was clearly a creamy side to the onion flavoring, but the overriding taste was that of a sweet and mild onion. Having said that they were a lot more balanced than some of this flavoring combo.