Parent company Lance, have used exactly the same bag design for the Jays Potato Chips range. It is a great use of colors. The white on the top half really makes the giant logo stand out. Although we are not ordinarily fans of huuuge company branding, this works - it works with brand recognition by making it part of the design rather than just plopping a big logo on the bag. The secondary color represents the flavor color coding. The separator image of the bag's contents also works well. We would have preferred a better font or some individualism for the flavor wording.
These Chips had a good crispy crunch. They turned mushy fairly quickly once the eating process was under way, but the crispy snap was apparent.
These were fairly standard and regular looking Chips. There were some broken Chips and a few that had crushed oil bubbles. There were some marginally transparent oily areas and a few brown colored Chips, but the overall color was a pale yellow.
Regular readers of reviews at Chips & Crisps will know that we openly admit to not being the best at reviewing plain Chips. In the UK they call them Ready Salted. The customers call them Ready Boring. We kind of agree. These did have a warm potatoey flavor, which makes them good company for a very tasty sandwich and they were low in saturated fat (but still tasted a bit oily) compared to most of this flavor variety.