Parent company Lance, have used exactly the same bag design for the Jays Potato Chips range. It is a great use of colors. The white on the top half really makes the giant logo stand out. Although we are not ordinarily fans of huuuge company branding, this works - it works with brand recognition by making it part of the design rather than just plopping a big logo on the bag. The secondary color represents the flavor color coding. The separator image of the bag's contents also works well. We would have preferred a better font or some individualism for the flavor wording.
There was a lot of seasoning on these Chips and it may have soaked up sufficient oil to provide a very crispy, snappy crunchy Chip.
These were regular cut, thin Potato Chips with a medium amount of broken Chips found in our test bag. There was a significant orange red tinge to the coloring, which was made by paprika and annatto seeds, which are used to produce a carotenoid-based yellow to orange food coloring and flavor.
Since its takeover, Tom's has streamlined its product line and these Chips have the same name and packaging design as stable-mate Jays Chips. This has left no room for the Thunder Red Hot, which we had previously enjoyed. Without a packet to compare, we would say the enjoyable flavor was a mildly hot tribute to the original Tom's Chip, but with a direct lean towards the recipe that concocts to make the Jays Chip. In any case, it had some flavor, but most of the experience was a hot peppery taste.